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Google Releases New Feature Boost To Millions Of iPhone Owners

Feb 22, 2025 - forbes.com
Google has announced that iOS users can now use Google Lens to perform image searches using gestures, similar to the Circle to Search AI feature available on Android devices. This update allows iPhone and iPad users to launch the Chrome app, tap the three-dot menu, and select ‘Search Screen with Google Lens’ to draw a circle around or tap an image for search, eliminating the need for a screenshot. However, the feature is more cumbersome on iOS as it requires using the Chrome browser or Google app, unlike Android where it is deeply integrated and easily accessible.

The Circle to Search feature has been a key tool for spreading AI capabilities across various devices without needing major OS updates or new hardware. Google has added functionalities like full-page text translations, QR code scanning, and song identification to this feature. It remains unclear if iOS users will have access to all these features, as Apple might have its own plans for AI integration through Apple Intelligence. Despite the limitations on iOS, Google aims to extend its AI reach to as many devices as possible, including those on different operating systems.

Key takeaways:

  • Google Lens users on iOS can now use gestures to complete image searches without taking a screenshot.
  • The Circle to Search AI feature is more integrated into Android, making it easier to use compared to iOS.
  • Google has expanded Circle to Search with features like full-page text translations and song identification.
  • It's unclear if iOS users will have access to all Circle to Search features, as Apple may have its own plans for AI integration.
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