The shift to a dedicated app reflects a broader trend among tech companies to attract mainstream users to AI tools on mobile devices. These companies are striving to convert casual users into paying subscribers by offering features like chatbots and writing assistance. Alphabet CEO Sundar Pichai highlighted the positive impact of AI on user engagement and growth, noting that AI has led to increased search usage and more complex user queries.
Key takeaways:
- Google removed its AI assistant Gemini from the Google app for iOS devices, directing users to download the standalone Gemini app from the App Store.
- The move aims to allow Google to compete more directly with other AI chatbots like ChatGPT, Claude, and Perplexity.
- Google's Gemini app for iPhone offers features like the Gemini Live voice assistant, a premium image generator, and integration with other Google services.
- AI-powered apps are noted for their ability to create personalized experiences and drive user engagement and growth, as highlighted by Alphabet CEO Sundar Pichai.