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Google Reportedly Flirting With Paywalled AI Search

Apr 04, 2024 - pymnts.com
Google is reportedly contemplating introducing charges for its premium generative artificial intelligence (AI) features, according to the Financial Times. This would be the first time the tech giant has put its core products behind a paywall. The company is considering adding some AI-powered search features to its premium subscription services, which have recently been rolled out to its Gemini AI assistant in Gmail and Google Docs.

Despite the hype around AI, there are concerns that it has not yet provided significant business value. Research from PYMNTS Intelligence shows that the average consumer uses around five AI technologies each week, but there is a risk of unrealistic expectations leading to disappointment and eroded trust. Google has not confirmed whether it will release the service, and it is not considering an ad-free search experience.

Key takeaways:

  • Google is reportedly considering charging for its premium generative artificial intelligence (AI) features, marking the first time it has placed its core products behind a paywall.
  • The company is considering adding AI-powered search features to its premium subscription services, but it's unclear whether the service will actually be launched.
  • Despite the potential introduction of a subscription service, Google's traditional search engine will remain free and ads will continue to appear in search results for all users.
  • Research shows that the average consumer uses around five AI technologies each week, but there are concerns that the hype around AI is creating unrealistic expectations and eroding trust when companies can't deliver on bold claims.
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