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Google reshapes Fitbit in its image as users allege “planned obsolescence”

Mar 20, 2024 - arstechnica.com
Google's acquisition of Fitbit has led to several changes in the wearable brand, including the introduction of generative AI features. However, these changes have not been well-received by long-time Fitbit users, with some regretting their purchases and considering other options for their next fitness tracker. The generative AI features, announced by Google's chief health officer, Dr. Karen DeSalvo, will allow Fitbit Premium subscribers to test experimental AI features that aim to help users understand their data better.

Despite these advancements, customers, particularly Charge 5 users, have reported issues such as rapid battery drain following a firmware update. Google has yet to provide a satisfactory explanation or solution for these issues, leading to increased frustration among users. Some users have accused the company of planned obsolescence, and are considering alternatives to Fitbit for their next fitness tracker purchase.

Key takeaways:

  • Google's Fitbit is developing new AI features that will allow users to ask questions and create personalized charts to better understand their data. These features will be tested by Fitbit Premium subscribers later this year.
  • Google has stopped selling Fitbits in countries where it doesn't sell Pixels, which reportedly affects 29 countries.
  • Customers, particularly those using the Charge 5, have been experiencing issues with their devices, such as rapid battery drain. Google has yet to provide a clear explanation or solution for these issues.
  • Due to these ongoing issues, many long-time Fitbit users are considering purchasing their next fitness tracker from a different company.
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