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Google Says AI Olympics Ad 'Tested Well' Before Inspiring Outrage

Aug 07, 2024 - news.bensbites.com
Google's ad for its chatbot, Gemini, has been pulled from its Olympics rotation due to negative feedback. The ad, which features a father using Gemini to help his daughter write a fan letter to American athlete Sydney McLaughlin-Levrone, was criticized for making AI seem like a weak substitute for parenting and human creativity. Despite testing well with ad research firm System1, the commercial was met with backlash from viewers, with some describing it as "gross" and "inhuman". The ad remains on YouTube with comments turned off.

Critics, including NPR's pop-culture podcast host Linda Holmes and a Washington Post columnist, expressed their distaste for the ad on social media. Shelly Palmer, a professor at Syracuse University, argued that the ad exaggerated Gemini's capabilities and sent the wrong message to parents. Despite some positive comments on McLaughlin-Levrone's Instagram, where the ad also appeared, Google decided to pull the ad. This follows a similar incident with Apple, whose ad promoting tech's role in creativity also received backlash.

Key takeaways:

  • Google's Olympics ad for its chatbot, Gemini, received negative feedback for portraying AI as a substitute for parenting and human creativity.
  • The ad, which features a father using Gemini to help his daughter write a fan letter, was so poorly received that Google decided to remove it from its TV rotation.
  • Critics, including NPR’s pop-culture podcast host Linda Holmes and a Washington Post columnist, expressed their distaste for the ad on social media, with some users on Reddit's Daddit group describing it as "gross" and "inhuman".
  • Despite the backlash, the ad remains on YouTube with the comments feature turned off, and some positive responses were seen on Sydney McLaughlin-Levrone’s Instagram where the ad also appeared.
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