The updates will also target low-quality content published on high-reputation websites and the practice of repurposing expired domains with low-quality content to boost search rankings. Google's aim is to improve the quality of content on Search, directing more traffic to helpful and high-quality sites, and considering low-value content from third parties as spam.
Key takeaways:
- Google is planning to crack down on AI-generated content that is created to game its systems and rank high in Google Search.
- The changes will affect three types of content, the most notable being automated content, including content created by generative AI.
- Google expects the new changes to reduce low-quality and unoriginal content in its search results by 40%.
- Google's new updates will also target people who publish low-quality content on websites with a high reputation score and those who buy up expired domains of popular websites and repurpose them with low-quality content.