Google's research indicates that SGE has been a positive experience for users, particularly among the 18-24 age group who appreciate the ability to ask conversational follow-up questions. Users also find the suggested follow-up questions useful in refining their search and are asking longer, full-sentence queries. Google is working on refining its systems to optimize the addition of SGE to the Search experience.
Key takeaways:
- Google is launching the Search Generative Experience (SGE) in India and Japan, following its May launch in the US.
- In India, SGE supports English and Hindi languages, with a toggle to switch between them, and also supports voice input and verbal responses.
- SGE is introducing a chevron icon that opens a carousel of relevant web pages, initially available in the US and soon in India and Japan.
- Google's research indicates that SGE is a positive experience for users, particularly younger users (18-24 year olds), who enjoy the conversational aspect of asking follow-up questions.