Another area of focus for Google is "site reputation abuse", where third-party pages are published with little oversight to manipulate search rankings. Google is also cracking down on "expired domain abuse", where spammers use old websites with established search presence to produce content. Despite these changes, Google continues to develop AI products and integrate content-creating AI into search, leading to a tension between its product development and search teams.
Key takeaways:
- Google is overhauling its spam policies for search to reduce the prevalence of low-quality, unoriginal content in search results by an estimated 40 percent, in response to the rise of AI-generated content.
- The tech giant is focusing on "scaled content abuse," where websites and creators produce large amounts of low-quality material for clicks, and "site reputation abuse," where third-party pages manipulate search rankings.
- Google is also cracking down on "expired domain abuse," where spammers use old websites with established search presence to produce content.
- Despite these changes, Google continues to play a significant role in advancing the AI technology it is trying to regulate in its search results.