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Google Search's new 'AI Mode' lets users ask complex, multi-part questions | TechCrunch

Mar 05, 2025 - techcrunch.com
Google has introduced a new experimental feature called "AI Mode" in its Search platform, aimed at competing with services like Perplexity AI and OpenAI's ChatGPT Search. This feature, available to Google One AI Premium subscribers via Search Labs, allows users to ask complex, multi-part questions and follow-ups directly within Google Search. AI Mode utilizes a custom version of Gemini 2.0, offering advanced reasoning and multimodal capabilities to provide detailed comparisons and in-depth exploration of topics. It employs a "query fan-out" technique to gather information from multiple sources, including real-time data like the Knowledge Graph and shopping data, to deliver comprehensive responses.

AI Mode is designed to enhance the search experience by prioritizing factuality and providing verifiable information, especially in sensitive areas like health. Google plans to refine and expand the feature, making it more visual and incorporating user-generated content. Users can access AI Mode by opting into Search Labs or directly via google.com/aimode. Additionally, Google has launched Gemini 2.0 for AI Overviews in the U.S., which now supports more complex queries, including coding and advanced math, and is accessible without signing in, even for teen users.

Key takeaways:

  • Google is launching an experimental "AI Mode" feature in Search to compete with services like Perplexity AI and OpenAI's ChatGPT Search.
  • AI Mode allows users to ask complex, multi-part questions and follow-ups directly within Google Search, using a custom version of Gemini 2.0.
  • The feature is available to Google One AI Premium subscribers via Search Labs and uses a "query fan-out" technique to provide comprehensive responses.
  • Google plans to refine AI Mode by making it more visual and incorporating information from various sources, including user-generated content.
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