The article also discusses the future of search engines, with AI-based search predicted to reshape the industry. Both Microsoft and Google are developing generative AI platforms, ChatGPT and Gemini respectively, which could potentially offer first-mover advantage in AI-based search. However, the transition to AI-powered search systems could take years or even decades, and will require not just technological advancements but also widespread acceptance.
Key takeaways:
- Google has disclosed that Microsoft tried to sell Bing to Apple in 2018, and then attempted a joint venture, but Apple rejected the offers citing quality issues with Bing.
- Google's court documents for its antitrust case with the US Department of Justice reveal that Google’s $20+ billion a year in exclusive search agreements with iOS and Android facilitate an alleged monopoly in online search.
- The search industry is expected to undergo significant changes with the rise of AI, potentially reshaping the industry and moving beyond traditional search methods.
- Microsoft believes that AI will fundamentally change search, but acknowledges that both the technology and users are not yet ready for this transition.