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Google taps gen-AI to help users in India search through government welfare schemes | TechCrunch

Oct 19, 2023 - techcrunch.com
Google has unveiled a range of AI-driven tools in India, which will provide visual results such as images and videos, as well as information on government schemes. In the coming weeks, users will be able to access summaries of over 100 government-led schemes in both Hindi and English. The search giant is also enhancing its search generative experiments (SGE) in India by making them more localized and visual, with search results including images and videos.

The company also revealed that the SGE will incorporate user reviews when searching for local information, such as accessibility of local attractions. This follows Google Maps' existing feature of marking wheelchair-friendly places and businesses. In August, Google expanded the SGE to India, allowing users to switch between Hindi and English without leaving the results page, and announced that ads would appear in dedicated slots in generative-AI powered search results.

Key takeaways:

  • Google is introducing a range of AI-focused tools in India, including visual results and information on government schemes.
  • Users will be able to get summaries of more than 100 government-led schemes in India in both Hindi and English.
  • Search generative experiments (SGE) in India will be more localized and visualized, with images and videos in the results.
  • Google Maps already marks wheelchair-friendly places and businesses, and the new search generative experience (SGE) will also list useful user reviews for local information.
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