The DSA, which applies to very large online platforms (VLOPs) and very large online search engines (VLOSE), aims to increase transparency and accountability around the use of AI and other recommender algorithms. It also requires platforms to give users more choice over how algorithms shape the content they see, proactively address AI-driven risks on their services, and provide data to independent researchers. Google has not yet detailed how it will comply with the DSA's restrictions on tracking and profiling for targeted advertising.
Key takeaways:
- Google is increasing the information it provides about targeted ads and expanding data access to third party researchers in the European Union, in compliance with the bloc's Digital Services Act (DSA).
- The tech giant is also boosting transparency around its content moderation decisions, updating its reporting and appeals processes, and expanding the scope of its Transparency Reports.
- The DSA will apply to a wider range of digital platforms and services, with extra obligations on very large online platforms (VLOPs) and very large online search engines (VLOSEs), driving transparency and accountability around the use of AI and other recommender algorithms.
- Google has not mentioned any measures it's taking to comply with the DSA's regulation of recommender systems powered by profiling users, or the use of tracking and profiling for targeting advertising, raising questions about its compliance strategy.