Google to Require ‘Prominent’ Disclosures for AI-Generated Election Ads
Sep 06, 2023 - news.bensbites.co
Google will soon mandate all election advertisers to disclose when their ads have been altered or created by artificial intelligence tools. Starting from mid-November, the policy will require advertisers to notify viewers when their ads contain images, video or audio from generative AI, with clear language such as “This audio was computer generated,” or “This image does not depict real events”. The policy does not apply to minor edits like image resizing or brightening.
This policy update is applicable across all of Google's platforms and is aimed at ensuring transparency in political advertising. Advertisers will need to include these disclosures prominently in their altered election ads. The move is part of Google's efforts to combat misinformation and maintain the integrity of political advertising on its platforms.
Key takeaways:
Google will soon require all election advertisers to disclose when their ads have been altered or created by artificial intelligence tools.
This policy update will be effective from mid-November and applies to all Google's platforms.
Advertisers must include prominent language such as “This audio was computer generated,” or “This image does not depict real events” on altered election ads.
The policy does not apply to minor fixes, such as image resizing or brightening.
