The AI-generated tools will also be extended to retailers using Merchant Center Next, a platform that manages product visuals on Google. All AI-generated ad content will be marked with a SynthID, a unique metadata watermark that helps identify AI-generated content. Google has emphasized its commitment to customer feedback and its investment in AI infrastructure, which has led to several improvements and new features throughout the year.
Key takeaways:
- Google is introducing AI-powered tools for creating advertisements, including formulating search ad headlines, descriptions, and modifying visuals. These tools are designed for advertising agencies and businesses without an internal creative team.
- The ad builder will be accessible to users of Google's Performance Max ad campaign tool, and will include a sophisticated image editing feature similar to the Magic Editor features on the new Google Pixel 8.
- The AI-generated tools will also be extended to retailers using Merchant Center Next, a platform that manages the visual representation of products on Google. All AI-generated ad content will be accompanied by a SynthID, a distinctive metadata watermark for identifying AI-generated content.
- Google's commitment to customer feedback and investment in AI infrastructure has led to improvements, new features, and insights throughout the year, including campaign-level brand exclusions, asset group reporting, and the implementation of search themes.