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Google unveils Project Mariner: AI agents to use the web for you | TechCrunch

Dec 11, 2024 - techcrunch.com
Google has introduced Project Mariner, an AI agent developed by its DeepMind division, which can autonomously navigate the web using the Chrome browser. This Gemini-powered agent mimics human interaction by moving the cursor, clicking buttons, and filling out forms, but it does not perform actions like checking out or accepting cookies to ensure user control. Initially released to a small group of testers, Project Mariner aims to shift user interaction from directly engaging with websites to using a generative AI system. The agent operates on the active Chrome tab, requiring users to observe its actions, which are processed through screenshots sent to Gemini in the cloud.

In addition to Project Mariner, Google unveiled other AI agents for specific tasks. Deep Research helps users explore complex topics by creating multi-step research plans, while Jules assists developers with coding tasks by integrating into GitHub workflows. Google is also developing an AI agent to navigate video games, collaborating with developers like Supercell. These advancements indicate a potential shift in how users interact with the web, as AI agents could eventually handle tasks traditionally performed by humans, impacting businesses reliant on direct user engagement with their websites.

Key takeaways:

  • Google's DeepMind division introduced Project Mariner, an AI agent that can navigate and interact with websites using the Chrome browser, mimicking human actions.
  • Project Mariner is currently being tested by a small group of users and is designed to perform tasks like shopping and finding flights, but it cannot complete transactions or accept cookies.
  • Google is exploring a new user experience paradigm where users interact with AI systems instead of directly with websites, potentially affecting how businesses engage with online visitors.
  • In addition to Project Mariner, Google unveiled other AI agents for specific tasks, such as Deep Research for complex topic exploration and Jules for assisting developers with coding tasks.
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