Apple is also working on integrating AI into its messaging system, with a focus on on-device processing to maintain privacy. However, the company is facing challenges due to Google's edge/cloud architecture that drives generative AI. The decision on where AI processing takes place could significantly impact Apple's privacy principles. Both Google and Apple are looking at their messaging apps as primary interfaces for generative AI capabilities, which could transform texting platforms and open up new competition between Google, Apple, and Meta.
Key takeaways:
- Google's AI, Bard, will analyze private messages on Android smartphones to understand the context of conversations, tone, interests, and relationship dynamics.
- There are privacy concerns as this data will be stored for 18 months and will persist for a few days even if the AI is disabled, although manual deletion is available.
- Apple is also working on integrating AI into its messaging system, but there is debate over whether the processing should take place on the device or in the cloud.
- Users should carefully consider the potential privacy implications before enabling these features, as the analysis of message history and the shift from browser-based to directed search could have significant impacts on privacy.