The move is part of Google's ongoing fight against actors who use SEO techniques to inflate the value of their webpages and rank higher in search results. A recent study found that Google Search results are now more likely to feature lower-quality text with aggressive SEO, monetization, and affiliate marketing. The study warned that search results will only get worse as AI-generated spam proliferates.
Key takeaways:
- Google is updating its search algorithm and spam policies to filter out spam-filled websites and elevate original content in its search results.
- The tech giant is targeting 'zombie sites' that use AI-generated content, as well as reputable websites that host low-quality content from third parties.
- Google will begin enforcing ranking for reputable sites on May 5, and warns that sites with low-quality, unoriginal content could see a reduction in their search results by 40%.
- A recent study found that Google Search results are now more likely to feature lower-quality text with aggressive SEO, monetization and affiliate marketing, and researchers warn that search results will only get worse as AI-generated spam proliferates.