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Google was Silicon Valley's vanguard of cool. Now it's a dinosaur.

Feb 29, 2024 - businessinsider.com
Google's AI model, Gemini 1.5, has been criticized for generating racially inaccurate images of historical figures, leading to questions about the company's culture and calls for CEO Sundar Pichai's resignation. The company, which has been positioning itself as an AI-first company since 2016, has struggled to transform its foundational research into impressive products. This, along with a lower tolerance for risk, crackdowns on innovation, layoffs, and a narrative that its products like search and Gmail are deteriorating, has led to a perception that Google has become boring and is experiencing a talent exodus.

The company's market cap stands at around $1.7 trillion, up from just over $400 billion in 2015 when Pichai took the helm. However, 80% of Alphabet's revenue still comes from advertising, and the company has struggled to diversify. This has led to a growing sense that preservation has replaced innovation as Google's chief form of currency. The company has also been criticized for its bureaucracy, with 45% of employees in a 2023 survey saying it was slowing down their work.

Key takeaways:

  • Google's new AI model, Gemini 1.5, has been overshadowed by OpenAI's Sora, and the company has faced criticism for racially inaccurate depictions generated by its image tool.
  • Despite being described as an AI-first company, Google has struggled to turn its foundational research into impressive products, leading to perceptions of the company becoming stale and boring.
  • Google has faced issues with bureaucracy slowing down work, a decline in the quality of its search results, and a lack of successful product launches in the past decade.
  • There are concerns that Google's cautious approach to launching new products has allowed rivals to take the lead in areas such as generative AI and voice assistants.
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