Swisher also touched on the changing nature of the web and how it will impact Google's business model. She predicts a shift from active searching to a "pull" model, where information is delivered to users based on their preferences and behaviors. Despite the challenges, Swisher is optimistic about Google's future, stating that the company has the resources and potential to pivot in any direction it chooses.
Key takeaways:
- Kara Swisher believes that Google is well-positioned to capitalize on the rise of AI, despite facing regulatory issues and competition from companies like OpenAI.
- Swisher suggests that Google's core business will continue to be the surfacing of information, but the way this is done will change as AI becomes more integrated into search.
- She predicts that the future of web interaction will be more 'pull' based, with information being delivered to users rather than users having to search for it.
- Swisher's overarching belief is that everything that can be digitized will be digitized, including organic material, leading to a future where we can 'print' things like livers.