In addition to these, Google is expanding its AI-powered virtual try-on tool to include men's tops from hundreds of brands. Users can see what a shirt or sweater will look like on 40 models varying in skin tone, body shape, size, and height. This feature is currently limited to the Google app and mobile browsers in the US, but will be available on desktop soon.
Key takeaways:
- Google's AI-powered Search Generative Experience (SGE) is introducing new shopping features to help users find unique products and generate gift ideas.
- Users who have opted into SGE will be presented with suggested subcategories when searching for gift ideas, and can browse shoppable gift options based on these suggestions.
- An upcoming feature for SGE will allow users to generate photorealistic images using a text description of the apparel they want, and then find similar-looking real products to purchase online.
- Google is also expanding its AI-powered virtual try-on tool to include men's tops from hundreds of brands, allowing users to see what a shirt or sweater will look like on different models.