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Google will soon start using GenAI to organize some search results pages | TechCrunch

May 14, 2024 - techcrunch.com
Google announced at the Google I/O 2024 developer conference that it will use generative AI to organize the entire search results page for some search results, in addition to the existing AI Overview feature. The AI Overview feature, which creates a short snippet with aggregate information about a topic, becomes generally available after a stint in Google’s AI Labs program. Google plans to show these new search results pages when it detects that a user is looking for inspiration, with results for movies, books, hotels, shopping and more coming soon.

The new search results page will feature lists of recommendations, organized in a carousel with star ratings and short, AI-generated summaries of reviews. The list will be augmented with discussions from Reddit and AI-generated lists of recommendations. It's not clear where Google will place its ads on these pages. In a pre-I/O press briefing, CEO Sundar Pichai didn't answer whether the traditional Google Search would survive this change, but emphasized that Google wants to stay focused on the user.

Key takeaways:

  • Google announced at the Google I/O 2024 developer conference that it plans to use generative AI to organize the entire search results page for some search results.
  • The AI Overview feature, which creates a short snippet with aggregate information about a topic you were searching for, becomes generally available Tuesday.
  • Google plans to show these new search results pages when it detects that a user is looking for inspiration, with results for movies, books, hotels, shopping and more coming soon.
  • It's not clear where Google will place its ads on these pages, and CEO Sundar Pichai didn't directly answer whether the traditional Google Search would survive the new AI-organized results page.
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