In 2022, Google introduced a "Discussion and forums" section in Search to highlight "first-hand advice", reflecting the trend of users appending "reddit" to their search queries for better results. Google also has a "Perspectives" Search filter for more personal results, including content shared on discussion boards, Q&A sites, and social media platforms. Additionally, a Google Cloud partnership allows Reddit to use Vertex AI to improve its site search and other capabilities. The Google contract is reportedly worth around $60 million per year for Reddit.
Key takeaways:
- Google has announced an expanded partnership with Reddit, gaining access to the forum website’s data for training and other product uses.
- Google will use this data to train large language models more efficiently and develop ways to make Reddit information easier to access across its products.
- In 2022, Google introduced a 'Discussion and forums' section in Search to highlight 'first-hand advice', reflecting how people often add 'reddit' to their search queries for better results.
- The Google contract is reportedly worth around $60 million per year for Reddit, and includes a Google Cloud partnership that allows Reddit to use Vertex AI to improve its site search and other capabilities.