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Google Workspace Support: Unclear If Opting Out AI Features Avoids Price Hike

Jan 17, 2025 - searchenginejournal.com
Google has announced that its AI-powered features in Gmail, Docs, Sheets, and Meet are now available for all Workspace users at no extra cost, previously part of the $20-per-user-per-month Gemini plan. However, this comes with a $2 price increase per user per month for the Workspace Business Standard plan, raising it from $12 to $14. This change is effective immediately for new customers and will apply to existing customers starting March 17, with small business accounts currently exempt. There is confusion over whether the price increase applies to organizations that opt out of AI features, as official guidance is still pending.

The AI features, including automated email summaries and the Gemini chatbot, are enabled by default, and opting out is not straightforward for business accounts. Administrators must contact Google support to access settings to disable AI features, while enterprise customers can manage these settings directly in the admin console. This move by Google mirrors Microsoft's integration of AI tools into its standard Microsoft 365 subscription, as both companies aim to attract more users to their AI-powered platforms. Businesses are advised to monitor their Workspace settings and seek clarification from Google support regarding pricing and feature management.

Key takeaways:

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  • Google has made AI-powered features in Workspace free, but increased the price by $2 per user per month.
  • Small business accounts are exempt from the price increase.
  • Opting out of AI features requires contacting Google support for business accounts, while enterprise accounts can manage settings directly.
  • Uncertainty remains about whether opting out of AI features affects the price increase.
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