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Google's 3D teleconferencing platform, now called Beam, will ship later in 2025 | TechCrunch

May 20, 2025 - techcrunch.com
At Google I/O 2025, Google announced the rebranding of Project Starline to Google Beam, a teleconferencing platform utilizing 3D imaging, and confirmed its launch later in the year. Beam will initially be available to early customers like Deloitte, Salesforce, Citadel, NEC, and Duolingo through a partnership with HP. The platform integrates with Google Meet and other videoconferencing services such as Zoom. Beam employs a six-camera array and custom light field display to create a 3D rendering of users, offering near-perfect millimeter-level head tracking and 60-frames-per-second video streaming. It also features an AI-powered real-time speech translation mode that preserves the speaker's voice, tone, and expressions, aiming to provide a natural and immersive conversational experience.

Despite the push for Beam, questions remain about its demand as many businesses return to fully in-office setups post-pandemic. While some senior management views remote work as a failed experiment, Beam may still find justification for office-to-office virtual conferences. In 2023, Google reported that around 100 companies, including WeWork and T-Mobile, were testing prototype versions of the technology. Google is collaborating with partners like Diversified, AVI-SPL, and Zoom to expand Beam's reach to organizations globally.

Key takeaways:

  • Google is rebranding Project Starline to Google Beam and plans to ship it in 2025, targeting early customers like Deloitte, Salesforce, and Duolingo.
  • Beam will integrate with Google Meet and other videoconferencing services, using advanced hardware and AI to create a 3D, immersive meeting experience.
  • Despite the shift towards in-office work post-pandemic, Beam may still find demand for office-to-office virtual conferences.
  • Google is collaborating with partners like Diversified, AVI-SPL, and Zoom to distribute Beam globally.
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