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Google's AI agents will bring you the web now | TechCrunch

May 21, 2025 - techcrunch.com
At I/O 2025, Google announced a significant shift from traditional search to AI-driven interactions, introducing AI agents that can perform tasks like summarizing web pages and assisting with shopping. The new AI mode is available to all U.S. Search users, while Ultra subscribers gain access to Project Mariner, an advanced AI agent capable of handling multiple tasks simultaneously. Google is also enhancing its Deep Research agent and integrating Project Astra for a more interactive AI experience. This transition reflects Google's response to the rise of AI technologies like ChatGPT, aiming to redefine how users access information on the web.

However, this shift raises concerns about the impact on the ad-supported internet model and the potential for AI-generated misinformation. While companies like DoorDash and Ticketmaster may benefit from AI agents, publishers could face challenges as AI summaries might reduce their revenue. Additionally, issues with AI hallucinations and consistency remain, as highlighted by DeepMind CEO Demis Hassabis. Despite these challenges, Google is moving forward with its AI-centric vision, potentially marking a pivotal change in the web's evolution.

Key takeaways:

  • Google is shifting from traditional search to AI agents that can perform tasks like summarizing web pages and assisting with shopping.
  • Project Mariner and Project Astra are key initiatives, offering more personalized and multimodal AI experiences for users.
  • The rise of AI agents poses challenges to the ad-supported model of the internet, potentially impacting publishers negatively.
  • Concerns remain about AI hallucinations and the consistency of AI models, which could affect user trust and spread misinformation.
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