Google's AI Mode rolls out to US, will add support for deeper research, comparison shopping, and more | TechCrunch
May 20, 2025 - techcrunch.com
Google announced at its annual developer conference, Google I/O 2025, that its experimental AI Mode for Google Search will be available to all users in the U.S. this week. AI Mode allows users to ask complex, multi-part questions and receive detailed answers, building on the existing AI Overviews feature. AI Overviews, despite some accuracy issues, has been widely adopted with over 1.5 billion monthly users. The feature will expand to over 200 countries and territories and support more than 40 languages. AI Mode introduces new capabilities like Deep Search, which can generate fully cited reports quickly, and a virtual "try it on" feature for apparel shopping. Additionally, a shopping tool will be available to purchase items when they reach a specific price.
AI Mode will use a custom version of Gemini 2.5 and gradually integrate its capabilities into AI Overviews. It will support complex data queries in sports and finance and leverage Project Mariner for interacting with the web to find the best options for local services. Search Live, launching later this summer, will enable real-time interactive queries using a phone's camera. Personalized search results will be available by connecting Google Apps, starting with Gmail, to provide context-based recommendations. Google emphasizes user control over app connections to address privacy concerns.
Key takeaways:
Google's AI Mode, an experimental search feature allowing complex questions, is rolling out in the U.S. and expanding globally.
AI Mode introduces Deep Search, which issues multiple queries to provide comprehensive, cited answers, useful for tasks like comparison shopping.
A virtual "try it on" feature for apparel and a shopping tool for price-based purchases are being introduced in AI Mode.
Search Live will enable real-time interactive queries based on camera input, and personalized search results will be available by connecting Google Apps.
