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Google's AI-powered search expands outside U.S. to India and Japan | TechCrunch

Aug 31, 2023 - news.bensbites.co
Google is expanding its AI-powered search feature, Search Generative Experience (SGE), to India and Japan, marking the first expansion outside the U.S. The feature, which allows users to ask Google questions in a conversational manner and receive AI-generated responses, will be available through Google's Search Labs. It will also support videos, images, local info, travel recommendations, and coding-related queries. The company is also experimenting with integrating ads alongside the AI responses.

In addition to the expansion, SGE is introducing a new feature that allows users to directly visit the web pages that provide the information in the AI's responses. This feature is rolling out first in the U.S., and will arrive in India and Japan in the coming weeks. The company noted that SGE has been popular among younger users who prefer asking questions in a conversational manner.

Key takeaways:

  • Google is expanding its AI-powered search feature, SGE (Search Generative Experience), to India and Japan, marking the first expansion outside the U.S.
  • SGE introduces a conversational mode to Google Search, allowing users to ask questions and receive answers similar to an AI chatbot. It also supports videos, images, local info, travel recommendations, and coding-related queries.
  • In Japan, the AI will support the local language, while in India it will support both English and Hindi. It will also add voice input, allowing users to speak queries and listen to responses.
  • SGE is introducing a new feature that allows users to click an arrow icon next to information in an AI-powered overview to visit the relevant web pages directly, providing them with the source of the AI's information.
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