In addition to the global expansion, Google will begin testing a new feature that allows users to ask follow-up questions directly on the search results page. Other updates include improvements to SGE’s translation feature and a new definitions feature that allows users to ask for definitions of unfamiliar words found in answers about select educational topics. These updates will initially roll out in the U.S. in English, with more countries to follow.
Key takeaways:
- Google's AI-based conversational experience, Search Generative Experience (SGE), is rolling out globally, becoming available in over 120 new countries and supporting four new languages: Spanish, Portuguese, Korean, and Indonesian.
- SGE will see improvements in terms of asking follow-up questions and using features like translations and definitions. Users can interact with the AI using natural language and receive fully-formed answers.
- Google is testing a new feature that allows users to ask follow-up questions directly on the search results page, making it easier to explore a topic and keeping its ads business relevant in the AI-powered search era.
- Improvements are also coming to SGE’s translation feature and the definitions feature, which allows users to ask for definitions of unfamiliar words found in answers about select educational topics.