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Google's environmental report pointedly avoids AI's actual energy cost | TechCrunch

Jul 02, 2024 - techcrunch.com
Google's 2024 Environmental Report outlines the tech giant's efforts to mitigate its environmental impact, including a water replenishment program and AI applications for climate benefits. However, the report avoids addressing the energy consumption of AI, despite acknowledging that the integration of AI into products could increase energy demands and emissions. The company downplays its energy usage, stating that only 0.1% of all global energy powers its servers.

Critics argue that Google is deliberately vague about the energy cost of AI systems, which is believed to be significant and growing. Despite Google's green initiatives and a goal to reach net-zero emissions by 2030, its emissions have increased annually since 2020. The company is urged to provide more specific data on AI's energy consumption in future reports.

Key takeaways:

  • Google's 2024 Environmental Report outlines the company's efforts to mitigate its environmental impact, including a water replenishment program and the use of AI to optimize systems and predict environmental events.
  • The report does not provide specific data on the energy consumption of AI, which is a significant omission given the high energy demands of AI systems.
  • Google's greenhouse gas emissions increased by 13% year-over-year in 2023, primarily due to increases in data center energy consumption and supply chain emissions.
  • The company aims to reach net-zero emissions by 2030, but admits there is a lot of uncertainty about how this will be achieved, especially as its emissions have increased every year since 2020.
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