Publishers are also exploring ways to manage their intellectual property, either by legally defending or monetizing their content. Some, like The Associated Press, have arranged licensing deals with OpenAI for its data in exchange for compensation. Others, like The New York Times, have sued OpenAI and Microsoft over AI use of copyrighted content. Additionally, publishers are diversifying traffic from newsletters and subscriptions and investing in their own generative AI chatbots to attract traffic.
Key takeaways:
- Google's Search Generative Experience (SGE) could cause a significant disruption in organic search traffic, potentially leading to a decline in digital ad revenue for publishers.
- Estimates suggest that ad revenue loss could amount to as much as $2 billion annually across the publishing industry due to the current SGE.
- Publishers are preparing to combat the predicted SGE traffic impact by retooling their SEO strategies, investing in content expertise, and diversifying traffic.
- Some publishers are managing their intellectual property by legally defending or monetizing their content, arranging licensing deals with OpenAI, or investing in their own generative AI chatbots to attract traffic.