Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Google’s Gmail Upgrade—Good And Bad News For 3 Billion Users

Mar 31, 2025 - forbes.com
Google is enhancing Gmail's spam filters, significantly reducing spam emails reaching users' inboxes, which has negatively impacted marketing engagement rates. Despite these improvements, the email industry is developing new strategies to bypass these filters. Google's new AI upgrade for Gmail raises privacy concerns, but the company assures users of control over their data through personalization settings.

However, Gmail's security measures are not foolproof. A sophisticated phishing attack, dubbed Morphing Meerkat, uses DNS techniques to create fake login pages for over 100 brands, including Gmail. These attacks exploit DNS over HTTPS and legitimate adtech infrastructure to evade detection. Users are advised to implement strong two-factor authentication and passkeys to protect their accounts, as traditional passwords are increasingly vulnerable.

Key takeaways:

  • Google is tightening restrictions on spam emails, significantly impacting the marketing industry by reducing engagement rates and increasing spam flagging.
  • Despite improvements, Gmail and other email services are still vulnerable to sophisticated phishing attacks using DNS techniques and exploiting DNS over HTTPS (DoH).
  • The Morphing Meerkat operation uses phishing kits to impersonate over 114 email and service providers, tricking users into providing credentials.
  • Users are encouraged to adopt passkeys and the strongest form of two-factor authentication (2FA) to enhance security, as traditional passwords are increasingly vulnerable.
View Full Article

Comments (0)

Be the first to comment!