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Google’s Gmail Upgrade—Why You Need A New Email Address In 2025

Dec 23, 2024 - forbes.com
The article highlights the increasing threats to email security, particularly as cybercriminals leverage AI to create more convincing and personalized scams. Despite advancements in email security, such as Google's AI models that block a significant amount of spam and phishing attempts, the core architecture of email remains vulnerable. The FBI has issued warnings about the surge in email threats, especially during the holiday season, and companies like Apple and Google are developing solutions like Hide My Email and Shielded Email to protect users' primary addresses by allowing them to use disposable aliases.

The article suggests that email security needs a fundamental overhaul, including on-device AI to flag malicious emails that bypass central screening, and a more sophisticated opt-in system for trusted senders. Users are encouraged to adopt new email masking technologies and consider changing their email addresses to better protect against spam and cyber threats. With 2025 approaching, the article advises making email security a priority and being cautious with the email addresses currently in use.

Key takeaways:

  • Email security is under threat, with a significant increase in spam, phishing, and malware attacks expected by 2025, despite advancements in AI defenses.
  • New technologies like Apple's Hide My Email and Google's upcoming Shielded Email aim to protect users by allowing them to use disposable email addresses.
  • There is a need for on-device AI to better flag spam and malicious emails that bypass central screening, and for improved opt-in solutions for trusted senders.
  • Users are encouraged to adopt new email masking technologies and consider creating new email addresses to better protect their primary accounts from being compromised.
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