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Google's March Core Update: Early Observations From Initial Rollout

Mar 24, 2025 - searchenginejournal.com
Google's March 2025 Core Update, announced on March 13th, is causing significant fluctuations in search results, as reported by Local SEO Guide and SISTRIX. The update, noted for its high impact, has led to the most volatile search engine results pages (SERPs) in over a year. Key winners in visibility include sites like ThisOldHouse.com and Reddit.com, while losers include DIYChatroom.com and GarageJournal.com. In the UK, quora.com and expedia.co.uk experienced notable visibility losses. The retail sector also saw shifts, with notonthehighstreet.com and uniqlo.com gaining visibility, while zara.com and amazon.com declined.

Andrew Shotland of Local SEO Guide highlights trends such as the devaluation of forum content and a crackdown on AI-generated content. The update affects a broad range of sectors, including retail, government, and content publishers. Google has not disclosed specific details about the algorithm changes, and the full impact will become clearer as the rollout completes. Search Engine Journal will continue to monitor and report on developments.

Key takeaways:

  • Google's March 2025 Core Update is causing significant volatility in search results, with Local SEO Guide and SISTRIX indicating it as a highly impactful update.
  • Local SEO Guide identified winners like ThisOldHouse.com and losers like DIYChatroom.com, while SISTRIX noted significant losses for sites like quora.com and hmrc.gov.uk in the UK market.
  • The retail sector experienced notable shifts, with notonthehighstreet.com and uniqlo.com gaining visibility, while zara.com and amazon.com saw declines.
  • Key trends include forum content devaluation, a fight against AI-generated content, and a cross-sector impact affecting various industries.
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