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Google's new AI Mode is a huge leap away from Search as we know it

Mar 05, 2025 - businessinsider.com
Google is testing a new "AI Mode" for its Search page, designed to provide users with a more comprehensive and diverse set of AI-generated results. This feature, initially available to early testers, will introduce an "AI Mode" tab that, when clicked, offers a full page of AI-powered responses using a custom version of the Gemini 2.0 model. Unlike the existing AI Overviews, which provide direct answers at the top of the page, AI Mode aims to deliver a broader range of information, such as comparison tables for products like sleep trackers. The feature will first be available to Google One AI Premium subscribers in the US through Search Labs, with no specified timeline for a wider release.

AI Mode represents Google's effort to integrate artificial intelligence more deeply into its search engine without disrupting its core business. It allows users to ask complex questions and receive comprehensive AI-powered responses, bridging the gap between traditional search and the Gemini chatbot. The mode supports multimodal queries, including text, voice, and images, and will only activate when Google has high confidence in the results. Some features, like comparison tables, will be introduced gradually. Additionally, Google has launched its Gemini 2.0 model for AI Overviews to enhance results for complex searches, including coding and advanced math.

Key takeaways:

  • Google is testing a new "AI Mode" for its Search page, offering a full page of AI-generated results.
  • AI Mode aims to provide a "wider and more diverse" set of results compared to existing AI Overviews.
  • The feature will initially be available to Google One AI Premium subscribers in the US through Search Labs.
  • AI Mode is powered by the Gemini 2.0 model and supports multimodal queries, including text, voice, and images.
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