In recent months, Google has been integrating AI across its products. It introduced a suite of generative AI product imagery tools called "Product Studio" for U.S. advertisers, which allows the creation of new product imagery using text-to-image AI capabilities. Google also revealed the addition of three new AI-powered features to Chrome, aimed at enhancing user experience.
Key takeaways:
- Google's large language models, Gemini, now power the conversational experience within the Google Ads platform, making it easier for advertisers to build and scale Search ad campaigns.
- The new tool uses a website's URL to generate relevant ad content, including assets and keywords, and suggests images tailored to the campaign using generative AI.
- Beta access to this feature is currently available to all English language advertisers in the U.S. and U.K., with plans to expand globally and in additional languages in the coming months.
- Google has been integrating AI across its products, with recent additions including a suite of generative AI product imagery tools for advertisers and new AI-powered features in Chrome.