The author questions the necessity of some AI-powered features and suggests that Google may be overemphasizing the role of AI at the expense of useful features. The article suggests that Google's focus on AI might be a response to competition and a desire not to be seen as lagging in the AI hype. The author concludes by suggesting that while Google can brand itself as an AI company, consumers ultimately want phones with useful features, and the company risks prioritizing AI technology over functionality.
Key takeaways:
- Google's latest products are heavily focused on AI, with the term being mentioned over 50 times during their hour-long launch event.
- Despite the heavy emphasis on AI, some critics suggest that Google is overemphasizing the AI aspect at the expense of the useful features that customers will actually use.
- Google's approach contrasts with Apple's, which tends to use the term "machine learning" more sparingly and focuses more on the functionality and benefits it offers to users.
- While AI can be appealing to potential customers, there's a risk that Google's heavy focus on AI could be seen as an attempt to keep up with the AI hype, rather than focusing on delivering useful features to its users.