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Google's Sergey Brin: 'I made a lot of mistakes with Google Glass' | TechCrunch

May 21, 2025 - techcrunch.com
During an interview at Google I/O 2025, Google co-founder Sergey Brin admitted to making significant mistakes with the original Google Glass, citing a lack of understanding of consumer electronics supply chains and the challenges of creating affordable smart glasses. Brin expressed optimism about the renewed efforts in smart glasses development, highlighting partnerships with companies like Samsung, Xreal, and Warby Parker to overcome previous hurdles. Google unveiled its new Android XR smart glasses, featuring AI and AR capabilities powered by DeepMind’s Project Astra, which can assist with live translations and directions.

Brin, who has come out of retirement to work on Google’s AI initiatives, emphasized the importance of AI development, stating that computer scientists should be actively engaged in the field. He is involved with Google’s Gemini projects, including the video-generating model Veo 3, and has reportedly encouraged a strong work ethic among Google employees to stay competitive in the AI sector. The renewed focus on smart glasses is supported by a $150 million investment in Warby Parker, aiming to leverage experienced partners to address supply chain challenges.

Key takeaways:

  • Sergey Brin admitted to making mistakes with Google Glass and emphasized the importance of experienced partners in developing smart glasses.
  • Google is collaborating with companies like Samsung, Xreal, and Warby Parker to develop Android XR smart glasses with AI and AR capabilities.
  • Brin has come out of retirement to work on Google's AI projects, including the Gemini efforts and the Veo 3 video-generating model.
  • Brin has reportedly encouraged Google employees to work in the office and suggested a 60-hour workweek for optimal productivity.
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