Zelnick's comments come in contrast to other tech companies like NVIDIA and Ubisoft, which have been promoting the use of AI in gaming. NVIDIA has claimed that advanced AI systems can replace writers, while Ubisoft is developing an AI tool to write NPC dialogues. However, Take-Two's own experience with AI has been less than stellar. The company faced criticism for using AI upscaling in the release of "Grand Theft Auto: The Trilogy – The Definitive Edition" in 2021, which resulted in several visual issues in the game.
Key takeaways:
- Strauss Zelnick, CEO of Take-Two Interactive, expressed skepticism about the revolutionary impact of AI on video game development, stating that it won't necessarily make creating successful games cheaper or easier.
- Zelnick believes that while AI tools can help with efficiency, they will eventually become commoditized and accessible to everyone, emphasizing that creative decisions cannot be made by machines.
- Other companies like NVIDIA and Ubisoft are heavily investing in AI, with NVIDIA claiming that advanced AI systems can replace writers and Ubisoft developing an AI to write non-playable character dialogues.
- Take-Two had a negative experience with AI when they used AI upscaling for the release of Grand Theft Auto: The Trilogy – The Definitive Edition, which resulted in poor quality graphics and required months of additional work to fix the issues.