The company aims to tap into the $322 billion global fitness industry, with a particular focus on the $110 billion U.S. fitness market. Growl's product is designed to deliver a high-intensity boxing and fitness experience directly to homes, with workouts suitable for all ages and fitness levels. The company plans to start presales in April 2025.
Key takeaways:
- Growl, a connected fitness startup, has raised $4.75 million to create an AI-powered interactive boxing coach for home workouts. The product offers an immersive, gamified, and AI-enabled experience designed for the whole family.
- The company has received funding from a group of investors, including lead investor Skip Capital, Kima Ventures, Teampact Ventures, and former UFC Heavyweight Champion Ciryl Gane.
- Growl's product features include a life-sized, interactive coach, multi-camera 3D motion tracking for real-time feedback, and family-friendly workouts. The company aims to make workouts feel more like gameplay.
- The product is expected to be priced at an anticipated $150/month on a 48-month plan or $190 on a 36-month plan, including hardware and subscription, for unlimited family access.