Butter, founded in 2020, uses AI to help food wholesalers manage inventory, customer relationships, and ordering. Its AI capabilities were a key factor in GrubMarket's decision to acquire the company. GrubMarket plans to leverage Butter's products to strengthen its own enterprise AI assistant, GrubAssist, and add an AI-enabled prospecting and digital ordering module to its ERP system.
Key takeaways:
- GrubMarket, a California-based company that provides software and services for food suppliers and their customers, has acquired Butter, a SaaS platform that digitizes the food distribution process with AI.
- Butter's software suite will be integrated with GrubMarket's offerings, and its eight-person team will join GrubMarket. The acquisition price was not disclosed.
- Butter's AI capabilities, which include converting voice notes into lists of items that restaurants and supermarkets order, were a key reason for GrubMarket's acquisition.
- GrubMarket plans to leverage Butter's products to strengthen its own enterprise AI assistant, GrubAssist, and add an AI-enabled prospecting and digital ordering module to its ERP system.