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'Hawk Tuah' girl launches Pookie Tool, an AI-powered dating advice app, and it's fine? | TechCrunch

Nov 14, 2024 - techcrunch.com
Haliey Welch, the 22-year-old viral sensation known for her “Hawk Tuah” video, has launched an AI-powered dating advice app called Pookie Tool. The app, which has features such as an AI chatbot for conversation starters and dating advice, outfit recommendations, dating profile enhancement tips, and a zodiac compatibility feature, is aimed at Gen Z singles. Welch partnered with Ben Ganz, founder of Ultimate AI Studio, to build the app, which also includes a "Flirt Meter" to evaluate text messages and tools to predict potential hair loss and estimate height from photos.

However, early testing of the app's AI chatbot found the responses to be generic and lacking in distinctive personality. Two features, the "Bald Predictor" and "Height Detector," have been deemed potentially controversial for perpetuating stigmas about short and bald men. The app operates on a subscription model, costing $7 per week or $50 per year, with a three-day free trial available. Welch and Ganz plan to introduce new features in the future in collaboration with podcast guests and other content creators.

Key takeaways:

  • Haliey Welch, known for her viral "Hawk Tuah" video, has launched an AI-powered dating advice app called Pookie Tool, which offers features like an AI chatbot for conversation starters, outfit recommendations, dating profile tips, and a zodiac compatibility feature.
  • The app also includes controversial tools like "Bald Predictor" and "Height Detector" which analyze photos to estimate potential hair loss and height, respectively.
  • Despite the app's promising concept, initial testing revealed that the AI chatbot's responses were generic and lacked the distinctive personality expected from Welch's brand.
  • Pookie Tool operates on a subscription model, costing $7 per week or $50 per year, with a three-day free trial available.
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