The incident highlights the risks and opportunities for brands using AI. Last year, Levi’s also faced criticism for testing AI-generated models to increase diversity on its e-commerce site. Brands may need to reassure customers that AI is not being used to cut wages that would have been paid to a person. There are also legal concerns about the use of copyrighted material in AI-generated content. Despite the excitement around AI, there is also a great deal of fear and distrust, particularly among younger generations.
Key takeaways:
- Fashion brand Selkie faced backlash from customers after using AI to create designs, highlighting the risks for brands embracing the technology.
- Critics argue AI companies train their models on copyrighted material without consent, leading to lawsuits against AI developers by artists and writers.
- Despite the controversy, some designers argue that using AI enhances their creativity and helps them discover new ideas, viewing it as a tool rather than a replacement for human creativity.
- Brands using AI may need to reassure customers that the technology isn't being used to replace human jobs, and they also need to navigate the legal complexities around potential copyright infringement.