Replica Studios will act as a SAG-AFTRA-approved provider of AI voices to video game companies, ensuring fair compensation, data protection, and informed consent for performers. SAG-AFTRA's national executive director, Duncan Crabtree-Ireland, stated that the deal should signal to video game companies that AI commitments are feasible, a point of contention in ongoing negotiations. Despite this, some voice actors worry that the acceptance of AI in the creative process could lead to job losses and dilution of their art.
Key takeaways:
- SAG-AFTRA has announced an agreement with AI voice technology company Replica Studios, allowing voice performers to create digital replications of their voices for use in video games and other interactive media projects.
- The agreement has been met with mixed reactions from the voice performer community, with some expressing concerns about the potential impact on their profession.
- The SAG-AFTRA Interactive Media Agreement, which covers around 140,000 members and several major video game publishers, is currently under negotiation. This new deal with Replica Studios is separate from that ongoing negotiation.
- Despite concerns, SAG-AFTRA believes the agreement with Replica Studios should act as a signal to video game companies about the potential of AI in the industry, and that it will ensure performers are fairly compensated and their voice data is protected.