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Hidden AI Features Available on Your iPhone Right Now

Mar 08, 2024 - cnet.com
Apple is investing in generative AI, as confirmed by CEO Tim Cook, although specific details remain undisclosed. The company's research suggests a focus on on-device AI for iPhones, and the recent announcement of new MacBook Air laptops, touted as the "best consumer laptop for AI," supports this. Current AI-based features on iPhones include Personal Voice, an accessibility setting that uses machine learning to replicate a user's voice, and Live Text, a computer-vision tool that recognizes text in photos.

The latest software update has also improved AutoCorrect, with a new transformer language model using machine learning for word prediction. The iPhone's camera features rely heavily on AI, with Portrait Mode and Cinematic Mode using AI for subject identification and focus adjustment. Looking ahead, Apple plans to enhance Siri using large language models, a key part of generative AI, potentially allowing the voice-activated assistant to perform more complex tasks.

Key takeaways:

  • Apple has been investing in generative AI, with CEO Tim Cook stating there's a 'huge opportunity' for the company in this field.
  • AI is already present in many iPhone features, including the Camera, Photos, Siri, and new features like Personal Voice and Live Text.
  • Apple's new MacBook Air laptops are being touted as the 'best consumer laptop for AI', suggesting a continued focus on AI development.
  • There are reports that Siri, Apple's voice-activated assistant, could become significantly smarter through the use of large language models, a crucial part of generative AI.
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