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Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI | TechCrunch

Feb 18, 2025 - techcrunch.com
Hightouch, a startup co-founded by former Segment employees, has raised $80 million in a Series C funding round led by Sapphire Ventures, reaching a $1.2 billion valuation. The company, which focuses on synchronizing data warehouses for sales, marketing, and customer service teams, was founded by Tejas Manohar, Kashish Gupta, and Josh Curl. Hightouch's core product is a customer data platform (CDP) that simplifies the use of data from warehouses for non-technical users and data scientists. The company also offers AI Decisioning, an AI-driven product that optimizes marketing campaigns through automation and experimentation.

The funding will be used to further develop Hightouch's technology, business development, and hiring. The AI Decisioning product, launched in August 2024, has driven significant customer interest and new business, prompting the latest funding round. Hightouch's existing customers include Spotify, PetSmart, and Tripadvisor. The company has previously raised funds through a seed round in 2020 and subsequent rounds in 2023. The growing interest in AI solutions is seen as a key driver for Hightouch's recent success and expansion.

Key takeaways:

  • Hightouch, a startup co-founded by a former engineering manager at Segment, has raised $80 million in Series C funding, reaching a $1.2 billion post-money valuation.
  • The funding will be used to further develop Hightouch's technology, focusing on its core customer data platform and AI Decisioning product.
  • Hightouch's AI Decisioning product, launched in August 2024, uses machine learning and automation to optimize marketing campaigns and has driven increased customer interest and new business.
  • The company's previous funding rounds include a seed round in 2020, a $40 million round led by ICONIQ Growth, and a $38 million round in 2023.
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