Hinge CMO Jackie Jantos hopes to help make Gen Zers less lonely | TechCrunch
Jun 03, 2025 - techcrunch.com
Dating apps, particularly Hinge, are navigating a challenging landscape marked by issues like ghosting, limited options, and rising costs. At SXSW London, Hinge's CMO, Jackie Jantos, discussed the company's strategies to appeal to Gen Z, emphasizing transparency, authenticity, and inclusivity. Hinge is outperforming its sister app Tinder, with increased revenue and strong downloads in English-speaking and Western European markets. The app is experimenting with features like chat quotas and profile coaching to enhance user engagement and match quality, leveraging AI to improve recommendations and safety features.
Hinge is also addressing the loneliness epidemic among Gen Z by launching initiatives like the One More Hour fund to promote in-person connections. The company is investing in events and campaigns to lower barriers to socializing and encourage users to meet in real life. By collaborating with creators and sharing success stories, Hinge aims to inspire Gen Z to find love on its platform.
Key takeaways:
Hinge is focusing on transparency, authenticity, and inclusion to attract Gen Z users in a challenging dating app market.
The app is implementing new features like chat quotas and profile coaching to improve user engagement and match quality.
Hinge is leveraging AI to enhance recommendations and safety features, resulting in a 15% increase in matches and contact exchanges.
The One More Hour fund aims to invest in fostering in-person connections among Gen Z, addressing the loneliness epidemic and barriers to socializing.
