The vault ensures that celebrities are compensated when their digital likenesses are used. It also raises privacy concerns due to the amount of personal data required to create digital clones. There are also debates about the use of AI clones, with concerns about job opportunities for real actors and the unauthorized use of AI clones of deceased celebrities. CAA charges a fee for clients to participate in the vault, with the aim of making it available to all clients and anyone in the industry over time.
Key takeaways:
- Creative Artists Agency (CAA) has developed a virtual media storage system, theCAAvault, for celebrities to store their digital assets like names, images, digital scans, and voice recordings, in an effort to combat unauthorized use of these assets.
- CAA has partnered with AI tech company Veritone to provide its digital asset management solution, allowing celebrities to store their AI digital doubles and other assets within a secure personal hub in the CAAvault.
- The CAAvault also ensures that actors and other talent are rightfully compensated when companies use their digital likenesses, with the assets owned by the individual client who decides if they want to grant access to anybody else.
- There are concerns in Hollywood about the use of AI cloning, with debates about job opportunities, unauthorized use of AI clones of deceased celebrities, and the ethical implications of such technology.