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How a bizarre Willy Wonka-themed event became such a viral nightmare

Mar 01, 2024 - businessinsider.com
A Willy Wonka-themed event in Glasgow, Scotland, organized by the House of Illuminati, turned into a disaster, drawing comparisons to the infamous Fyre Festival. The event, which promised an enchanted garden, an Imagination Lab, and a Twilight Tunnel, ended up being a sparse warehouse with low-budget props, leaving children in tears and actors scarred. The event quickly went viral online, with images of the disappointing venue and strange characters widely shared. The organizers have promised to issue refunds following the backlash.

The event's marketing is suspected to have been heavily influenced by AI, with the website featuring AI-style images and a script that actors suspected was AI-generated. The creative direction of the event was also criticized, with actors complaining about the bizarre script and strange characters. The character "The Unknown," an "evil chocolate maker who lives in the walls," has particularly drawn attention online. Despite the organizers' apologies and promises of refunds, the internet continues to be fascinated by the event's failure.

Key takeaways:

  • The House of Illuminati organized a Willy Wonka-themed event in Glasgow, Scotland, which turned out to be a disaster with a sparse warehouse filled with low-budget props, leaving children in tears and drawing comparisons with the ill-fated Fyre Festival.
  • Parents accused the company of scamming kids, withholding information, and photoshopping images. The event was quickly shut down, and organizers have promised to issue refunds.
  • AI is suspected to have played a major role in the event, with the website hosting AI-style images and a script that actors suspected was AI-generated.
  • The internet's fixation has centered on a character called "The Unknown," an "evil chocolate maker who lives in the walls," which has been the subject of intense online attention and caused fear among the children.
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