Additionally, the newsletter touches on legal matters, such as the FTC's action against H&R Block for misleading advertising, and the introduction of the IRS's Direct File program. In an interview with Infillion CMO Laurel Rossi, the importance of technology in achieving business outcomes and the role of AI in marketing are discussed. The newsletter concludes with insights on sponsorship revenue growth in professional sports and strategies for creators using AI for image generation.
Key takeaways:
- Women and Generation Z have less confidence in the government, brands, and their finances, with women feeling more financially insecure than men.
- The Supreme Court has not yet made a decision on the federal government's ban or forced sale of TikTok, leading to uncertainty about the app's future in the U.S.
- AI applications are becoming increasingly important in marketing, with a focus on delivering measurable business outcomes and enhancing relevancy.
- The Federal Trade Commission fined H&R Block $7 million for misleading advertising, requiring changes in their advertising strategy and product offerings.