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How a Windows shake-up could position Microsoft to capitalize on AI PCs

Mar 29, 2024 - theverge.com
Microsoft has restructured its Windows and Surface divisions, bringing them back under one leader, Pavan Davuluri, after a failed attempt to separate them. The move comes after frustrations from CEO Satya Nadella over the Windows web split. Mustafa Suleyman, the DeepMind co-founder who was recently hired by Microsoft, will now oversee the company's consumer AI push as the CEO of Microsoft AI. This change indicates that the previous Windows and AI shake-up six months ago was not successful.

Mikhail Parakhin, who was responsible for Bing and ads, and had taken on parts of Windows engineering after the departure of Panos Panay, is leaving his current position and is expected to leave Microsoft soon. The company is preparing for a big "AI PC" push, with Davuluri, who has been at Microsoft for over 23 years, leading the way. The company is also expected to launch Arm-powered versions of its Surface Pro 10 and Surface Laptop 6 at an event on May 20th, marking a significant shift in Microsoft's relationship with Intel.

Key takeaways:

  • After a brief separation, Microsoft's Windows and Surface divisions are being reunited under a new leader, Pavan Davuluri, following frustrations from Microsoft CEO Satya Nadella.
  • Mustafa Suleyman, the DeepMind co-founder who was recently hired by Microsoft, will take over the company's consumer AI push as the CEO of Microsoft AI.
  • Mikhail Parakhin, who was previously responsible for Bing and ads, is leaving his current position and is expected to leave Microsoft soon.
  • Microsoft is expected to launch Arm-powered versions of its Surface Pro 10 and Surface Laptop 6 at an event on May 20th, indicating a shift in Microsoft's relationship with Intel.
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